Sasha got education as history teacher.

Once upon a time, on the way to the rehearsal of indie music band, Sasha came into television station, where stuck for 7 years, and worked as program editor, sound engineer, tv host and show director.

In 1997, Sasha made choice to work on music videos and commercials, and left television. In 2008, Sasha directed his first television movie; and in 2010 finished 4-episodes fairy tale TV serial “Scarlet Sails” by Alexander Grin novel.

At present, Sasha directed more then hundred music videos, several hundreds of TV commercials. He loves direct storytelling, visual and fashion films.