Luciano Urbani started directing commercials in 2008.

His first works, Peugeot Invisible and Silence, Unicenter Rain, Claro Guinea Pig, immediately surprised the industry with their maturity and cinematographic strength.

He has studied Graphic Design at the University of Buenos Aires, Art History at the Buenos Aires Fine Arts Museum and Acting with the Awarded Argentinean actor Julio Chavez.

While he developed his interests in painting and post production design, he worked in advertising as the assistant director of the most important directors in Argentina for many years.

In 2009 he was nominated for the Young Directors Award in Cannes. In 2012 he won a Bronze Lion with the Andes “Ballerina” spot from Del Campo Nazca Saatchi & Saatchi Agency.