Martin is Canada’s most experienced creator of Television Advertising. In his 35 year career as a multi-award winning art director, copywriter, creative director and commercial director, Martin has had a key role in the making of over 3200 television commercials.
As Canada’s first homegrown film director to win a Gold Film Lion at the Cannes Advertising Festival, he has created commercials for most agencies in Canada as well as multinationals in the US and Europe.
Martin served as the VP and Chief Creative Officer for Leo Burnett and as the EVP and Creative Chairman Emeritus of J.Walter Thomson. He has overseen the brand creative for award winning and business building campaigns for Bell, Nestle, HSBC, Walmart, P&G, Pepsi, Diageo, Cadbury, Kelloggs, Kraft and Johnson and Johnson.
Prior to leading creative teams, Martin spent almost a decade as one of the most prolific commercial directors, giving him unmatched expertise, perspective and insight into the business of television advertising from both the creative and production sides.